Auto Advertising

  • Newspapers are still vital to consumers planning to shop for vehicles.
  • All in one buy, partnering with the Houston Chronicle offers you the variety of mediums needed during the vehicle purchasing process.
  • The audience that means the most to you, auto shoppers, rank newspaper, Internet and ads in the mail as their top mediums helping them shop.
  • Growing your business using our growing mediums will set you apart from the competition.
  • Year-to-year, our Houston Chronicle and InMotion readers and chron.com audience have grown.
  • No one else in town can offer you a more cost effective media plan to reach your target audience as the Houston Chronicle—not TV, cable or radio.
  • La Voz will help you reach the Hispanic auto shopper. The demographics of La Voz readers mirror Hispanic auto shoppers.

Sources used by U.S. consumers who have or intend to purchase/lease a vehicle

Sources

purple denotes sources offered by the Houston Chronicle

No one else in town can offer you all these advertising vehicles that complement each other to reach auto consumers than the Houston Chronicle:

  • Local dealership websites, search engines, third-party comparison, newspaper article/review, & newspaper ad options can be found in Houston Chronicle, InMotion and Yahoo! articles & reviews.
  • Classified ad, newspaper & content and magazine options can be found in the classified ads section of InMotion magazine, as well as in the Houston Chronicle.
  • Houston Chronicle offers a blogs section.
  • Houston Chronicle makes extensive use of Facebook for the social networks aspect.

Newspaper Advertising. A destination, not a distraction.

Television and radio are passive mediums, while newspaper print and newspaper websites have an extremely engaged audience. Newspaper ranks as the #1 advertising source that has more ads for stores auto consumers prefer to shop.

Automotive Chart

Chron.com is #1, out-delivering automotive websites

In just one month, chron.com has more than 770,000 visitors, reaching 26% of the Houston market. Imagine your advertising message reaching 121,000 Houstonians daily.

Automotive Chart Automotive Chart

The Way Houstonians purchase vehicles is changing

Take advantage of the thousands of Houstonians that use the Internet during the auto purchasing cycle.

Automotive Purchasing

Thousands are buying their vehicles online. How much would your dealership make annually if you reached even a small percentage of these consumers?

How Important Is Direct Mail To Houston Auto Consumers?

New vehicle shoppers are heavy readers of ChronValues, ranking it #1. In only the past week, more than 80,000 bought products or services based on advertisements in ChronValues.

Direct Mail Auto

Houston Chronicle Properties Deliver You Hundreds Of Thousands Of In-Market New Vehicle Consumers EVERY Day

Combining our print and Internet audience gives your advertising message maximum exposure for branding and day-to-day customization.

549,482 adults plan to purchase/lease a new vehicle in the next 12 months.

Among these adults:

  • 120,000 read the Houston Chronicle every day.
  • 93,155 read the Houston Chronicle every Saturday.
  • 174,000 read the Houston Chronicle every Sunday.
  • chron.com reaches 115,000 of these consumers every month

Simply put, Houston Chronicle's audience has the audience you need to reach new vehicle consumers:

  • The majority of new vehicle shoppers in Houston are men (64%.) Each of these Houston Chronicle properties reaches at least 64% of men.
  • 39% of new vehicle shoppers in Houston are 50 years or older. Most of Houston Chronicle’s properties reach a high percentage of these adults.
  • Nearly half of new vehicle shoppers have a household income of at least $75,000. Most of the Houston Chronicle properties reach 50%-70% of these adults.
Houston Readership

Houston Chronicle readers plan to pay more for their vehicles, and are more likely to pay a higher average purchase price for a vehicle compared to Houstonians in general.

 Paying More

Houstonians are willing to travel further to purchase vehicles: distance is not an issue when it comes to where consumers choose to buy their vehicles:

  • New vehicle owners travel 17 miles on average; 522,000 drove 30+ miles.
  • Pre-owned vehicle owners travel 19 miles on average; 885,000 drove 30+ miles.

Houston Chronicle's print and online audience is growing among new vehicle consumers.

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Adding chron.com to Houston Chronicle's print products deliver a significant lift in new vehicle shoppers seeing your message: combining properties will reach undreds of thousands of in-market vehicle shoppers while simultaneously branding your dealership.

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Target the Valueable Hispanic Auto Market with La Voz

We can help you target Hispanics that plan to spend millions on vehicles with La Voz. Are you getting your share of the $494 million planning to be spent on vechiles by La Voz readers?

LaVoz Chart

Adding La Voz will reach Houston Hispanic auto consumers:

  • 147,274 Hispanics plan to purchase/lease a new vehicle in the next 12 months.
  • 254,258 Hispanics plan to purchase a pre-owned vehicle in the next 12 months.
LaVoz Chart

La Voz readers plan to pay more for their vehicles, and are more likely to pay a higher average purchase price for a new vehicle compared to competing Spanish-language papers.

LaVoz Chart

Houston Luxury Vehicle Market

Houston Chronicle Properties deliver you hundreds of thousands of in-market new luxury vehicle consumers every day; combining our print and Internet audience gives your advertising message maximum exposure for branding and day-to-day customization.

117,746 adults plan to purchase/lease a new luxury vehicle in the next 12 months.

Among these adults:

  • 30,241 read the Houston Chronicle every day.
  • 24,709 read the Houston Chronicle every Saturday.
  • 46,030 read the Houston Chronicle every Sunday.
  • chron.com reaches 29,170 of these consumers every month

At least 3 in 5 of our readers or online audience have a household income of $75,000+, making Houston Chronicle properties efficient mediums to reach luxury vehicle shoppers.

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Newspaper, Internet and mail rank at the top of advertising sources that have more ads for stores luxury auto consumers prefer to shop:

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Houston Chroncile print and online products reach more than 41,000 Houston adult new luxury vehicle shoppers; combining our properties will reach undreds of thousands of in-market vechicle shoppers while simultaneously branding your dealership:

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