Once you've determined how to target new customers and created your customer profile, you're ready to develop a marketing plan. And remember, you're not alone in this! Your Hearst Media Services marketing expert is here to help.
One of the first things to do is figure out how much you can afford to spend on marketing. Just a ballpark number at first. You can refine it later.
What specific goal do you have in mind? Do you want larger average sales, or X number of new customers. Do you want to get more business during your slow times or introduce a new service? Are you opening a new location? Do you want to increase sales to families with kids?
If you don't define your goal, you probably won't achieve it.
When do your customers make buying decisions—on a Thursday or Friday for a restaurant or movie choice? Or is Monday or Tuesday the day to choose a new bank, lawyer or doctor? Is your business seasonal or weather-triggered?
The goal is to have people see your marketing when they're most likely to make their buying decision.
Tactics and Tools
Here's where your Hearst Media Services marketing expert can be the biggest help. He or she can put together a menu of which marketing tools will work best for your business, and let you know what other businesses like yours have been doing successfully.