FuelFix



Want to tap into new sales where energy matters? FuelFix digs deeper into our energy economy every day, offering the latest, in-depth energy coverage for Houston and the world.

Located in the Business section Wednesday - Friday, your advertising message will reach a variety of consumers from decision makers to community leaders to every day readers.

RESEARCH

As the Energy Capital of the world, Houston is the leader in new technologies for oil and gas production, alternative energy development and energy conservation. Business section readers count on FuelFix for the latest news and breakthroughs impacting the industry.

Houston Chronicle's Business Section combined with fuelfix.com reaches more than 1.2 million adult readers weekly.

Ideal Demographics for Advertisers!

  • 58% male
  • 42% female
  • 40% 18-49
  • 45% 25-54
  • 35% have a household income of $100,000 or more and are 39% more likely to have this income compared to the total Houston population!

Compared to the total Houston population, Business section readers are:

  • 45% more likely to have traveled on a domestic air round trip for business in the past 12 months.
  • 74% more likely to have taken a foreign business trip in the past 3 years.
  • 29% more likely to have used a hotel/motel for business in the past 12 months.
  • 61% more likely to have used a car rental for business reasons in the past 12 months.
  • 64% more likely to have used a travel agent in the past 12 months.
  • 54% more likely to have bonds, mutual funds and stocks/stock options.
  • Twice as likely to have used an accountant or stockbroker in the past 12 months.
  • 42% more likely to have used a financial planner in the past 12 months.

Source: Scarborough Recontact Study, 2011 R.2; Houston

An adjacency ad is the perfect vehicle to maximize visibility, surrounded by relevant content that makes your message stand out.

  • There is limited availability.
  • Sale includes Wednesday, Thursday, Friday. No single days available.
  • Select sizes* not available for reservation until 16 days prior to publication.
  • 1/2 and 3/8 ads will always take priority.
  • 3 columns = 4.9028" 6 columns = 9.944"


FuelFix.com

  • FuelFix offers 802,000 average monthly page views.
  • FuelFix offers 204,000 average monthly unique visitors.
  • FuelFix appears on chron.com which offers almost 80 million page views per month.

Why advertising on FuelFix.com works:

FuelFix averages almost one million average monthly page views and is powered by award-winning content from our Houston Chronicle reporters. In addition, it is part of chron.com, the number one local media website in Houston.

Key benefits

  • PRIME TARGETS - 66% of FuelFix.com visitors have a household income of $60,000+.
  • TARGETED AUDIENCE - Business leaders in the energy sector - one of Houston's most influential industries - are regular FuelFix readers.
  • NEWSLETTERS - Visitors can sign up to receive newsletters to stay on top of the news.
  • TWITTER PAGE - News updates available on the Twitter feed found on the front page.

Source: Omniture Oct. - Dec. 2011, Houston.

WHO'S READING FUELFIX? KEY AUDIENCE DEMOGRAPHICS

  • 67% of FuelFix readers are male
  • 33% of FuelFix readers are female
  • 51% of FuelFix readers are 18-49
  • 55% of FuelFix readers are 25-45
  • 66% of FuelFix readers have a HH income of $60K+

 

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