Houston Chronicle

  • Compared to the March 2011 Publisher's Statement, total daily average circulation grew 1.4% from 324,004 to 328,813..
  • The Houston Chronicle's total Sunday average circulation (excluding Branded Editions) grew 0.8 percent from 515,236 to 519,155, compared with the same six-month period a year ago.
  • Compared to the March 2011 Publisher's Statement, total Sunday average circulation grew 1.3% from 512,140 to 519,155.
  • The Houston Chronicle's Sunday home delivery circulation grew 1.4% from 346,271 to 351,030 compared with the same six-month period a year ago.
  • The Houston Chronicle's weekend home delivery circulation grew 3.4% from 588,789 to 608,989 compared with the same six-month period a year ago.
  • Branded editions totaled 598,466 print copies per week to targeted households and newsstands throughout the Houston market. Branded editions include La Voz de Houston, Ultimate, and the weekend Good Life section.

All these facts help make the Houston Chronicle the 9th largest daily newspaper in the United States, and the 6th largest Sunday paper.
Source: Audit Bureau of Circulations as of 9/30/11

Today, Houston Chronicle Print and Online Products Reach Over Two Million Houston Adults Every Week:

The Chronicle is the most efficient medium to reach Houston adults:

The Houston Chronicle Has The 2nd Highest Print and Online Penetration Among The Nation's Top 10 DMA's:

...and best of all, the growth of the chron.com audience is increasing, up to 8.8 million in 2011 (+17% year over year). So all you have to ask is:

Who do you want to reach today?

Whether it's print, direct marketing, or online, through our diverse suite of products we bring together your message and target audience.

Audience Profiles by Newspaper Section

Houston Chronicle Main News Section Audience Profile

  • Average daily readership of the Main News section is nearly 1.1 million.
  • 1.5 million are reached every Sunday with the Main News section.
  • 68% of Main News section readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle Business Section Audience Profile

  • Average daily readership of this section is 784,000.
  • Nearly 1.1 million are reached every Sunday with this section.
  • 61% of readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle City & State Section Audience Profile

  • Average daily readership of this section reaches more than 1 million Houstonians.
  • 1.5 million read this section every Sunday.
  • 70% of readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle Sports Section Audience Profile

  • Average daily readership of this section reaches 702,000 Houstonians.
  • 961,000 adults are reached every Sunday with this section.
  • 63% of readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle Flavor Section Audience Profile

  • Every week, the Flavor section reaches 706,000 Houstonians.
  • 70% of readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle Star Section Audience Profile

  • Average daily readership of the Star section is 640,000 adults.
  • Sunday's Star section reaches 938,000 Houstonians every Sunday.
  • 61% of readers feel that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle InMotion Section Audience Profile

  • InMotion reaches 202,000 Houstonians every day.
  • 337,000 are reached every Sunday with InMotion.
  • 61% of InMotion readers say that the advertising source that has more ads for the stores they prefer to shop is newspaper.

Houston Chronicle Zest Section Audience Profile

  • Every week, ZEST reaches more than 1.1 million Houstonians.
  • 66% of ZEST readers say that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle Belief Section Audience Profile

  • The Belief section reaches more than 400,000 Houstonians.
  • 69% of readers say that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.

Houston Chronicle The Good Life Section Audience Profile

  • Every week, The Good Life section reaches more than 1 million Houstonians.
  • 66% of readers say that the advertising source that has more ads for the stores they prefer to shop is newspaper ads.


Houston Chronicle also offers several other unique advertising opportunities. Advertisers can tap into interested and passionate audiences when they advertise through these associate sites:

Houston Chronicle Inserts

The Chronicle's combined subscriber and non-subscriber delivery reaches active shoppers in more than 2.3 million Houston-area households.

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