Web Deadlines

Deadlines and time requirements for Banner Production

The time requirements below do not account for client proofing or ad scheduling. The deadlines below only apply to the design and production of online creative. Please factor in the appropriate amount of additional time required for client proofing and ad serving. All times are expressed in "business hours" or "business days." Any job received after 2 p.m. will be entered into the production schedule for the following business day.

Changes and Alterations

Most changes to banner campaigns can be completed in less than 48 business hours. If the requested changes are dramatic enough to require the designer to re-design all the banners in the campaign, then please refer to the timeline of creating a new banner campaign (3+ days).

Creative Ad Upload Tool

This tool is for advertisers who need to send us flash (shockwave) files (.swf) or any other creative file type that is quarantined by our e-mail antigen program. This is done as a precaution to protect the network, file hierarchy, etc. from a virus.

  1. The advertiser accesses the URL
  2. Advertiser enters name, the 'guest access' credentials and click on the 'browse' button.
  3. This action opens a "Choose File" window and advertiser will need to navigate to the shockwave (or other) file on their computer.
  4. Once the file is selected, click the 'Open' button. This returns the advertiser back to the Web page.
  5. Lastly, click on the "Upload" button.
  6. Complete

Guest Access
Login Id: HearstAds
Password: NoV1ru$

Recommended Timeline

This timeline should be used to set the production expectations of the advertiser.

# Production Description Time
1. Daily Ad Buy This campaign includes 3 banner sizes (728x90, 160x600, 300x250) 3 days
2. Standard Banner Campaign This campaign can include Flash ads of up to three sizes for a single advertiser. Please add one day if the advertiser needs more than three sizes. 3 days
3. Animated gif campaign This campaign can include animated gif ads of multiple sizes for a single advertiser. 2 days
4. Multimedia This campaign includes ads involving multimedia such as video, audio, online contests, promo-pages, splash pages, etc. 3 days
5. Other This campaign involves building Web sites, enhancing current sites, altering templates, etc Varies (case by case)
6. Changes

Includes changes to most banner campaigns (if the changes are substantial enough that they involve re-creating the entire ad, please see #6 below.)

48 hours

Deadlines and Time Requirements for Scheduling

The time requirements below do not account for production of creative. The deadlines below only apply to scheduling an online campaign flight. Please factor in the additional amount of time required for testing, etc. (outlined in #4). All times are expressed in "business days." Any job received after 2 p.m. will be entered into the production schedule for the following business day. The times listed are maximum hours required. This timeline should be used to set the ad scheduling expectations of the advertiser.

# Production Description Time
1. Schedule a New Insertion Order Includes Daily Ad Buys, Targeted Campaigns, Promos, Rich Media etc. 2 days
2. Modify an Existing Insertion Order Includes Daily Ad Buys, Targeted Campaigns, Promos, Rich Media etc. 1 day
3. Expire an Existing Insertion Order Includes Daily Ad Buys, Targeted Campaigns, Promos, Rich Media etc. 1 day
3. Suspend an Existing Insertion Order Includes Daily Ad Buys, Targeted Campaigns, Promos, Rich Media etc. 1 day
4. Ad Hoc Report Generation Any requested report for advertiser, traffic, inventory or impressions for pages statistics 1 day
5. Floating ads This includes Shoshkeles, EyeBlasters, etc.

At least
5 days

6. New tags/positions on our site Implementing new tags (DART, Tacoda, etc) on our site (pending Editorial and Advertising approval) 3 days
7. New tags on a vendor site Implementing new tags (DART, Tacoda, etc) on a vendor site (ie. Legacy, BHI, CareerSite, etc.) (pending Editorial and Advertising approval) Varies

Contact

Online Advertising Department: 713-362-3565 or toll-free 1-800-735-3815