Social Media Marketing
We craft your story in the same look, feel and tone as our editorial, allowing your message to be seamlessly integrated across our news site experience.
Three Key Elements:
Utilize visual storytelling elements to increase engagement: slideshows, videos and images.
Gain prominent placement on the local news website within your community.
Receive guaranteed engagements across a targeted network of sites that reaches your ideal audience.
Paid Search Marketing
Laser target the people searching for your services.
Our approach incorporates key attributes of your business into every part of your campaign – from key services and geographies to major accolades and strengths – to achieve optimal performance.
Hearst, the parent company of the Houston Chronicle, was the first “Google Premier Partner,” and today 100% of our account managers are “Google Certified.”
Reputation Management
You’re only as good as your (online) reputation.
LISTINGS
We maximize your online reputation by building your local online listings across top directories and review websites.
MONITOR
Our monitoring feature notifies you when a new review is posted, allowing for a timely response.
RESPOND
Our reputation experts craft professional responses to review with you before posting.
Email Marketing
Targeting that delivers customers.
Our permission-based acquisition email marketing program delivers key audiences through daily triggers designed to pre-qualify intent to purchase and provide maximum benefits.
We provide tailored email marketing designed around the right data, message and targets. Each list is evaluated on frequency and past performance to optimize your overall results.
Website Development
A professional website that turns browsers into buyers is the centerpiece of any online marketing program.
We carefully design every aspect of your site to balance beauty and conversion – all while keeping your specific preferences in mind.
Our websites are designed “responsively,” giving all site visitors a great user experience no matter the size of their phone, tablet or desktop screen.
Search Engine Optimization
65% of all site traffic comes from organic searches.
It Starts with Search: Improving your organic visibility allows you to reach an online audience, while increasing qualified traffic.
Boost Credibility & Traffic: Organic listings are one of the most trusted sources of information for consumers online. Ranking gives you credibility over those who only use paid ads.
Metrics That Matter: We focus on driving quality site traffic that brings you more business over time as your organic search strength grows.
Marketing Automation
Turn more contacts into customers.
We link your email to import existing contacts and continuously add to your customers list. We also develop your website to instantly add consumers who fill out forms or call your business.
We turn missed opportunities like old clients, review shoppers, one-time buyers, into loyal customers by automatically delivering the right sequence of targeted messages at the right time to your contacts.
Full Motion Video
Enhance your marketing with high-quality videos that build trust and showcase your brand uniquely.
Pre-Production: We plan out the video's look, location, and messages to highlight your business according to your preferences.
Development: Our videographer captures and edits your business's content, ranging from interviews to educational videos.
Distribution: We then share your video online, optimizing it for platforms such as YouTube and Facebook to reach a broad audience.
Videos influence purchasing decisions, with 64% of consumers more likely to buy after watching one.
Source: Hubspot 2018
Discover Digital Marketing Opportunities
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